Courses Details

HBEHED661 Designing Sticky Communications for Health Advocacy, Education, and Mass Media

  • Graduate level
  • Winter term(s)
  • 3 Credit Hour(s)
  • Instructor(s): Zikmund-Fisher, Brian
  • Description: This class focuses on broadly applicable message design principles that help health education and promotion messages to "stick" in recipients' minds. In addition to deconstructing memorable messages at a basic level, we will also consider the potential uses (and misuses) of first person narratives.