Courses Taught by Brian Zikmund-Fisher

HBEHED661: Designing Sticky Communications for Health Advocacy, Education, and Mass Media

  • Graduate level
  • Winter term(s)
  • 3 Credit Hour(s)
  • Instructor(s): Zikmund-Fisher, Brian
  • Prerequisites: None
  • Description: This class focuses on broadly applicable message design principles that help health education and promotion messages to "stick" in recipients' minds. In addition to deconstructing memorable messages at a basic level, we will also consider the potential uses (and misuses) of first person narratives.

HBEHED662: Risk Communication: Theory, Techniques, and Applications in Health

  • Graduate level
  • Fall term(s)
  • 3 Credit Hour(s)
  • Instructor(s): Zikmund-Fisher, Brian
  • Prerequisites: None
  • Description: This course will provide students with a theoretical and practical understanding of when and why people feel their health is "at risk." We focus on building students' ability to use evidence based techniques that can increase understanding and use of health data by patients, communities, the media, and policy makers.

PUBHLTH510: Communication Fundamentals

  • Graduate level
  • Fall term(s) for residential students; Winter term for online students.
  • 1 Credit Hour(s)
  • Instructor(s): Zikmund-Fisher, Brian
  • Prerequisites: SPH MPH and SPH MHSA Residential Students Only or By Instructor Permission
  • This course is Online
  • Description: This course will cover fundamental skills in how to communicate science and health information clearly to both scientific and non-scientific audiences. This course uses a blended format combining in-person sessions and online tasks to maximize students' ability to practice these skills.
  • This course required for the school-wide core curriculum