Courses Taught by Brian Zikmund-Fisher

HBEHED661 Designing Sticky Communications for Health Advocacy, Education, and Mass Media

  • Graduate level
  • Winter term(s)
  • 3 Credit Hour(s)
  • Instructor(s): Zikmund-Fisher, Brian
  • Description: This class focuses on broadly applicable message design principles that help health education and promotion messages to "stick" in recipients' minds. In addition to deconstructing memorable messages at a basic level, we will also consider the potential uses (and misuses) of first person narratives.

HBEHED662 Risk Communication: Theory, Techniques, and Applications in Health

  • Graduate level
  • Fall term(s)
  • 3 Credit Hour(s)
  • Instructor(s): Zikmund-Fisher, Brian
  • Prerequisites: None
  • Description: This course will provide students with a theoretical and practical understanding of when and why people feel their health is "at risk." We focus on building students' ability to use evidence based techniques that can increase understanding and use of health data by patients, communities, the media, and policy makers.