Courses Taught by Brian Zikmund-Fisher

HBEHED661: Designing Sticky Communications for Health Advocacy, Education, and Mass Media

  • Graduate level
  • Winter term(s)
  • 3 Credit Hour(s)
  • Instructor(s): Zikmund-Fisher, Brian
  • Description: This class focuses on broadly applicable message design principles that help health education and promotion messages to "stick" in recipients' minds. In addition to deconstructing memorable messages at a basic level, we will also consider the potential uses (and misuses) of first person narratives.

HBEHED662: Risk Communication: Theory, Techniques, and Applications in Health

  • Graduate level
  • Fall term(s)
  • 3 Credit Hour(s)
  • Instructor(s): Zikmund-Fisher, Brian
  • Prerequisites: None
  • Description: This course will provide students with a theoretical and practical understanding of when and why people feel their health is "at risk." We focus on building students' ability to use evidence based techniques that can increase understanding and use of health data by patients, communities, the media, and policy makers.

PUBHLTH510: Communication Fundamentals

  • Graduate level
  • Fall term(s)
  • 1 Credit Hour(s)
  • Instructor(s): Zikmund-Fisher, Brian
  • Prerequisites: SPH MPH and SPH MHSA Residential Students Only or By Instructor Permission
  • Description: This course will cover fundamental skills in how to communicate science and health information clearly to both scientific and non-scientific audiences. This course will primarily be online with periodic in-person meetings.
  • Course Goals: - Provide foundational skills in clear scientific writing and presentation - Convince students that communications should be intentional in design, purpose-driven, and audience-specific - Demonstrate that communication design is an iterative, feedback-driven process - Introduce concept of cultural humility in the context of communications
  • Competencies: CEPH Foundational C18. Select communication strategies for different audiences and sectors CEPH Foundational C19. Communicate audience-appropriate public health content, both in writing and through oral presentation CEPH Foundational C20. Describe the importance of cultural competence in communicating public health content.
  • Learning Objectives: - Students should gain skills in message prioritization, use of clear language, and narrative structures for science communication - Students should be able to identify and provide examples of the different ways that communications can fail to achieve their objectives, especially if cultural / contextual issues are not considered. - Students should build their self-efficacy in ability to communicate public health content in written and oral forms for relevant audiences - Students should be able to analyze how different communication modalities and formats might align with different situations, audiences, and goals.