HBEHED661: Designing Sticky Communications for Health Advocacy, Education, and Mass Media
- Graduate level
- Winter term(s) for residential students;
- 3 credit hour(s) for residential students;
- Instructor(s): Zikmund-Fisher, Brian (Residential);
- Prerequisites: None
- Description: This class focuses on broadly applicable message design principles that help health education and promotion messages to "stick" in recipients' minds. In addition to deconstructing memorable messages at a basic level, we will also consider the potential uses (and misuses) of first person narratives.