Courses Details

HBEHED661: Designing Sticky Communications for Health Advocacy, Education, and Mass Media

  • Graduate level
  • Residential
  • Winter term(s) for residential students;
  • 3 credit hour(s) for residential students;
  • Instructor(s): Zikmund-Fisher, Brian (Residential);
  • Prerequisites: None
  • Undergraduates are NOT allowed to enroll in this course.
  • Description: This class focuses on broadly applicable message design principles that help health education and promotion messages to "stick" in recipients' minds. In addition to deconstructing memorable messages at a basic level, we will also consider the potential uses (and misuses) of first person narratives.