Courses Taught by Brian Zikmund-Fisher

HBEHED597: Clear Health Communication

  • Graduate level
  • Online MPH only
  • This is a second year course for Online students
  • Winter term(s) for online MPH students;
  • 3 credit hour(s) for online MPH students;
  • Instructor(s): Zikmund-Fisher, Brian (Online MPH);
  • Prerequisites: Biostat 501, Pubhlth 508, Pubhlth 510, Pubhlth 511, Pubhlth 512, Pubhlth 513, Pubhlth 514, and Pubhlth 515
  • Advisory Prerequisites: None
  • Description: This course covers a variety of techniques and skills that lead to clear health communications, including ways of making health data more understandable and health messages more memorable. Participants practice these skills through a series of exercises and through creation of health communication products.
  • Learning Objectives: 1) Define clear, audience-appropriate goals for a health communication 2) Identify and use features of messages to increase message memorability (i.e., stickiness) 3) Identify and provide contextual information to make health data (e.g., test results, risk statistics) more intuitively understandable and usable by different audiences 4) Evaluate to what degree health messages follow best practices such as using plain language 5) Apply principles of user-centered design and usability testing to develop and refine health messages using audience input.

HBEHED661: Designing Sticky Communications for Health Advocacy, Education, and Mass Media

  • Graduate level
  • Residential
  • Winter term(s) for residential students;
  • 3 credit hour(s) for residential students;
  • Instructor(s): Zikmund-Fisher, Brian (Residential);
  • Prerequisites: None
  • Description: This class focuses on broadly applicable message design principles that help health education and promotion messages to "stick" in recipients' minds. In addition to deconstructing memorable messages at a basic level, we will also consider the potential uses (and misuses) of first person narratives.

HBEHED662: Risk Communication: Theory, Techniques, and Applications in Health

  • Graduate level
  • Residential
  • Fall term(s) for residential students;
  • 3 credit hour(s) for residential students;
  • Instructor(s): Zikmund-Fisher, Brian (Residential);
  • Prerequisites: None
  • Description: This course will provide students with a theoretical and practical understanding of when and why people feel their health is "at risk." We focus on building students' ability to use evidence based techniques that can increase understanding and use of health data by patients, communities, the media, and policy makers.

PUBHLTH510: Communication Fundamentals

  • Graduate level
  • Online MPH only
  • This is a first year course for Online students
  • Winter term(s) for online MPH students;
  • 1 credit hour(s) for online MPH students;
  • Instructor(s): Zikmund-Fisher, Brian (Online MPH);
  • Prerequisites: SPH MPH and SPH MHSA Residential Students Only or By Instructor Permission
  • Description: This course will cover fundamental skills in how to communicate science and health information clearly to both scientific and non-scientific audiences. This course uses a blended format combining in-person sessions and online tasks to maximize students' ability to practice these skills.
  • This course required for the school-wide core curriculum