Courses Details

HBEHED661: Designing Sticky Communications for Health Advocacy, Education, and Mass Media

  • Graduate level
  • Winter term(s)
  • 3 Credit Hour(s)
  • Instructor(s): Zikmund-Fisher, Brian
  • Description: This class focuses on broadly applicable message design principles that help health education and promotion messages to "stick" in recipients' minds. In addition to deconstructing memorable messages at a basic level, we will also consider the potential uses (and misuses) of first person narratives.
U-M School of Public Health Courses

We're sorry, the page you were seeking at U-M SPH was not found.

The requested URL may have been:

  • Moved or renamed when our site was updated
  • Mistyped
  • Referred from a website that had an outdated link

We recommend using the search box above, or browsing from the University of Michigan School of Public Health Homepage or viewing our course descriptions.

Contact Information

  • - Admissions and general inquiries
  • - Communications and media inquiries
  • - Technical Support