Courses Taught by Brian Zikmund-Fisher

HBEHED661 Designing Sticky Communications for Health Advocacy, Education, and Mass Media

  • Graduate level
  • Winter term(s)
  • 3 Credit Hour(s)
  • Instructor(s): Zikmund-Fisher, Brian
  • Description: This class focuses on broadly applicable message design principles that help health education and promotion messages to "stick" in recipients' minds. In addition to deconstructing memorable messages at a basic level, we will also consider the potential uses (and misuses) of first person narratives.

HBEHED662 Risk Communication: Theory, Techniques, and Applications in Health

  • Graduate level
  • Fall term(s)
  • 3 Credit Hour(s)
  • Instructor(s): Zikmund-Fisher, Brian
  • Prerequisites: None
  • Description: This course will provide students with a theoretical and practical understanding of when and why people feel their health is "at risk." We focus on building students' ability to use evidence based techniques that can increase understanding and use of health data by patients, communities, the media, and policy makers.

HBEHED698 Foundational Skills in the Practice of HBHE

  • Graduate level
  • Fall term(s)
  • 2 Credit Hour(s)
  • Instructor(s): Zikmund-Fisher, Brian
  • Description: This course covers foundational skills needed to prepare students for success in future professional public health contexts, including the internship. It begins conversations around cultural humility, group norms, and reflective practice. It will also develop students' skills in designing clear communications and group facilitation.

HBEHED699 Career Development and Capstone in Public Health

  • Graduate level
  • Fall, Winter term(s)
  • 1 Credit Hour(s)
  • Instructor(s): Zikmund-Fisher, Brian
  • Description: HBHE 699 is required by students enrolled in the Master's program in HBHE. Students engage in a synthesis of knowledge formation in health behavior and health education. This course supports competency assessment and professional development with a special focus on career development and job placement.