Courses Taught by Jane Banaszak-Holl

HMP604 Organization and Management of Health Advocacy and Community-Based Non-profits

  • Graduate level
  • Fall term(s)
  • 3 Credit Hour(s)
  • Instructor(s): Banaszak-Holl, Jane
  • Prerequisites: HMP Graduate Standing or PI
  • Undergraduates are allowed to enroll in this course.
  • Description: This course is one of two HMP courses that fulfills the organization theory/management degree requirement. These courses provide knowledge of the theories of organizations, the use of leadership, management processes, and organizational structures and outcomes. Specific topics include governance, strategic management and marketing, human resources management, and process improvement. Nonprofit advocacy and community-based organizations face unique challenges related to their mission and ownership, including a greater need to motivate employees through culture and to integrate volunteers into the workforce and to manage complex stakeholder relations within communities. All this must be done with scarce resources and frequently, small budgets and workforces. This course includes analysis of the goals, environmental conditions and organizational structures of nonprofit health organizations, including a variety of smaller (and largely, non-medical) community-based nonprofits. Examples of the best managerial practices for these types of organizations and of commonly known NGOs and other nonprofits are used throughout the course.
  • Syllabus for HMP604

HMP644 Strategic Planning and Marketing in Health Care

  • Graduate level
  • Fall term(s)
  • 3 Credit Hour(s)
  • Instructor(s): Banaszak-Holl, Jane
  • Prerequisites: HMP 600, HMP 601 or HMP 602 or PI
  • Description: Covers general concepts of strategic planning for business development and marketing as applied to health care settings. Topics include: assessing and understanding the needs of key customer groups; health consumer behavior; market segmentation and targeting; clinical staff needs and relations; forecasting service demand; new product development; product pricing and distribution; advertising and public relations; analysis of collaborative and competitive environments, and strategy formulation. Potential conflicts between an organization's business objectives and its participation with competitors in collaborative community benefit programs are also explored. In the 3 credit hour version of the course, extra emphasis is placed on experiential learning methodologies for developing health services strategic plans and the exploration of topics key to successful strategic positioning, business development, and marketing in the management of health care services.

HMP806 Doctoral Seminar in Health Services and Systems Research IV

  • Graduate level
  • Winter term(s)
  • 1 Credit Hour(s)
  • Instructor(s): Liang, Jersey; Banaszak-Holl, Jane;
  • Description: The economics module will provide an introduction to economic reasoning and methods and a sample of research topics that have been approached by economists working on health and health care. Readings will be a mix of classic papers and recent papers that illustrate this approach yet are accessible to both economists and students training in other disciplines.
  • Course Goals: To provide students with a familiarity with the theoretical and empirical approaches taken by economists working on health and health care, and with the types of questions that have received attention from the discipline, how those approaches and questions compare to those from other disciplines, and how to better understand, communicate with, and collaborate with members of other disciplines.
  • Competencies: This course will contribute to competencies in economic analysis and interdisciplinary analysis. How will students be evaluated, and how will grades be determined? 1) Have students lead presentations of papers. Each student not only leads discussion, but also prepares a short summary of the paper along with suggested questions for discussion. [50%] 2) Students identify a pair of papers, one in economics and the other in their own discipline (or for the economists, in the more general health services research literature). The papers should be paired by topic. The students would present the pair, and turn in a short, structured written assignment comparing the approaches of the two papers. [50%]
  • Learning Objectives: Students should gain a better understanding of the role economics has played in health services research and public health and be able to identify how the approaches and questions addressed by economists compare to those taken by researchers specializing in other social science disciplines.
  • Syllabus for HMP806