Marketing & Communications
Marketing and Communications is part of the Dean's Office at the University of Michigan School of Public Health. We work to increase the national and global visibility of the school; amplify and disseminate the work of our expert faculty members and researchers; attract the students, faculty and staff who will thrive and contribute here; support the U-M SPH community both in Ann Arbor and throughout the world; be a resource to our alumni, partners and colleagues; and foster engagement with all the school's constituencies.
We manage the school's brand and marketing efforts, as well as the channels and activities listed below.
Who we are:
- Emily Ford, Executive Director, email@example.com, 734-764-8748
- Aimee Andrion, Multimedia Designer, firstname.lastname@example.org, 734-763-9745
- Loren Branch, Marketing and Communications Coordinator, email@example.com, 734-647-4417
- Laurel Thomas, (affiliated, part-time, via U-M News Service) Senior Public Relations Strategist, firstname.lastname@example.org, 734-647-1841
- Michael Kasiborski, Project Manager, email@example.com, 734-647-7253
- Andrea LaFerle, Communications and Public Relations Strategist, firstname.lastname@example.org, 734-764-8094
- Brian Lillie, Multimedia Specialist (video), email@example.com, 734-647-9836 (Record profile)
- Josh Messner, Communications and Content Strategist, firstname.lastname@example.org, 734-936-1246
- Beth Miller, Marketing and Creative Manager, email@example.com, 734-615-2279
- Eric Zanotti, Social Media Specialist, firstname.lastname@example.org
Office of Marketing and Communications, University of Michigan School of Public Health, 1415 Washington Heights, Ann Arbor, MI 48109-2029.
The list below provides information and resources. If you need help with a specific marketing and communications project, visit our "how to get help" page.
Media Inquiries and Information
General media inquiries or requests: For news releases or news-related information, please contact Andrea LaFerle, email@example.com, 734-764-8094; or Laurel Thomas, firstname.lastname@example.org, 734-647-1841.
Media seeking experts for news stories: please visit our SPH Experts website.
Faculty working with the media: Faculty are encouraged to speak with the media. Always identify your affiliation to U-M SPH when talking to the media. Notify the Office of Marketing and Communications with each inquiry; camera crews and reporters must be accompanied by SPH MarComm staff when they are in the SPH buildings. Tips for working with the media. For the media training, contact Andrea LaFerle or Laurel Thomas.
SPH Digital Signage
The SPH Office of Marketing and Communications manages the content that appears on digital signs at SPH. General content is routed to department signs, along with departmental event listings. Please note that content cannot be fed to the interactive signs in the lobbies of SPH I and II except via the event listings.
If you would like to add content to a digital sign, please contact your departmental liaison or send email to email@example.com. Preferred formats are PowerPoint slides; PDFs and images should be in landscape format. Please be sure that you hold copyright to any content you submit for display. Read more about our digital signage.
SPH Display Cases
Event and Announcement Publicity Tips
When publicizing an event, announcement, or opportunity via e-mail at SPH, please be considerate about the file size and the number of announcements you send to the school e-mail groups sph.faculty, sph.staff, and umsph-open. Usually 1 or 2 messages will be enough to reach people who are likely to act upon your information. More than that becomes a nuisance. To get your news out:
- Submit events to the SPH online calendar. This will broadcast via RSS to subscribers and the SPH Twitter feed, and on new digital signage in the cafe and appropriate departments. It will also generate a URL for your event that you can link to.
- Post your event or announcement to the SPH Facebook wall.
- Utilize the firstname.lastname@example.org forum that reaches SPH students and others who have opted-in.
- Build a contact list of people likely to show up at your events.
- Contact the Office of Marketing and Communications for assistance publicizing your events via SPH web home page headlines, more.
- Send major-event announcements to the University Record at email@example.com, the Ann Arbor Observer at firstname.lastname@example.org, and the ASPH Friday Letter at email@example.com.
- Remember, in any communication at the U-M, you must follow university rules. Do not use e-mail for political endorsements or unauthorized solicitations, for example. As the SPH Associate Dean for Research points out: "E-mail recruitment of human subjects has some ‘rules,’ among them being that the message must provide the Institutional Review Board contact information and must include the IRB project number. Also, email recruitment messages (and how they are sent out) are required to be approved in advance by the IRB."
Press Release Boilerplate & School Description
Photography services are not provided within the school; all our photography is done via freelancers and is provided to you at cost (except free portraits taken during our annual fall photo shoot; see below). If you need a photographer for your event or activity, contact us and we can advise you on how to set up your shoot, and whom to contact for the type of photography you need. Photography is generally available at standard rates ranging from $125 to $250 per hour, depending on your needs, timing, and any special requests. Keep in mind that photographers also need to be compensated for any travel time if your shoot is not on campus.
The hourly cost generally does include digital delivery of photos to you, unless otherwise specified. Any photo retouching will need to be quoted separately, and can be arranged between you and the freelance photographer directly. Also, be sure to clarify usage rights. Some photographers will grant unlimited use; others have restrictions.
We strongly encourage you to plan your photo needs well in advance. While it is sometimes possible to get a photographer on a next-day or same-day basis, you are much more likely to be successful booking a photographer weeks in advance of your event or activity.
Portrait photos of faculty and staff are provided at no cost to you when you participate in our annual fall photo day, which is announced via e-mail early in the fall. We can often accommodate individual portrait needs at other times during the year, by paying for your portrait via U-M Photo Services. Contact us for details.
In addition to portraits and freelance photography, special photography requests can also be managed by U-M Photo Services. Contact them for details.
The Office of Marketing and Communications does have one DSLR camera and tripod that can be loaned, on a limited basis, to qualified faculty or staff, at no charge. Anyone who borrows the camera will be responsible for any damage or loss to the equipment, including camera, tripod, flash, bag, or any related equipment. We are not able to provide lighting equipment. You will be responsible to download your photos before returning the camera to our office. We will wipe the card when the camera is returned to us.
See section below for photo permissions information and forms.
Video is a great way to reach audiences and to share your story. The school has one full-time videographer, whose work is focused on core branding and marketing initiatives, student recruitment, and development. All video project requests are addressed based on their relevance to the school's mission and their strategic relevance to these top-priority items.
The school's videographer is usually not able to accommodate requests to videotape events. We recommend you seek outside assistance from a supplier or from a qualified student.
Requests for video services at SPH should be made well in advance of the need for production-level video. Weeks or months are often required to properly create a production video -- particularly since our videographer always has several concurrent projects, and we may need to refer you to an outside source for assistance.
Any "hard" costs associated with video production, such as lighting or equipment rental, stock photography acquisition, music royalty fees, and hourly rates for multi-camera shoots, must be covered by the requesting department.
Before requesting video production services at SPH, please be able to define:
- The reason you are requesting video as the best way to meet your project goals;
- who your specific audience is;
- what story you want your video to tell;
- how you plan to use your video to engage your audience (how will you distribute and promote it, how will you reach your audience, and how will you make sure you engage your audience with it?); and
- what specific action you want your audience to take in response to the video.
We will ask you these questions before undertaking any video projects. Video production is time-consuming, and must be value-added for the school to undertake it.
You always have the option of seeking qualified outside resources if the SPH videographer is not able to accommodate your request. One option is Michigan Media. We can provide other supplier recommendations based on your needs, timeline, and budget. All costs for outside video resources must be covered by the requesting department.
See section below for video permissions information and forms.
Photo and Video Permissions
When do you need permission to take photos? To shoot video? Read on.
Permission forms: (photo consent forms can be used for video as well)
- Photo Consent Form (PDF / paper form)
- Photo Consent Form for Minors under 16 Years of Age (PDF / paper form)
- Pocket-Sized Photo Consent Form (general U-M form; not SPH specific)
- Online Photo Consent Form (to be filled out online; not a paper form. Requires U-M login.)
- Online Photo Consent Form for Minors under 16 Years of Age (to be filled out online by parent or guardian; not a paper form. Requires U-M login.)
Circumstances when you DO need to ask for permission to create and use photos or video (forms provided above):
- Seek permission when video recording or photographing individuals for a print or web feature, video production, interview, or a performance capture.
- Seek permission when video recording or photographing individuals in a non-public space, such as during a class, at an invitation-based event, or in offices, labs, clinics, practicum settings, or homes.
- Always seek permission from parents of children under age 16, regardless of the intended use. WE CANNOT USE PHOTOS OF IDENTIFIABLE MINORS UNLESS PERMISSION IS RECEIVED IN WRITING FROM THEIR PARENT OR GUARDIAN.
Circumstances when you do NOT need to ask for permission to create and use photos or video (e.g. public domain):
- When video recording or photographing in a public space where people don't have a reasonable expectation of privacy--for example, in public lobbies, lounges, hallways, sidewalks, cafes and restaurants, parks, a stadium--there is no need to seek permission from adults to capture general images for news, marketing, or archival purposes.
- We don't seek specific permission from faculty to film or video record scheduled interviews, unless we are capturing a proprietary performance.
Courtesy notifications in public settings:
- When video recording or photographing in a public space, U-M recommends you let people know that they may be captured on film so they can choose to avoid the shot. This can be done with an announcement, or a sign or leaflet handed out.
- If the photos will be used as close-ups or featured images, it is a courtesy to notify the primary subjects whenever possible.
Circumstances when you SHOULD NOT CREATE photographs or video recordings:
- Do not record/photograph in private spaces such as restrooms or other private facilities.
- Do not record/photograph in secured labs above BSL-1. Special permission may be granted in limited circumstances.
- Do not record/photograph in other secured spaces such as lab storage areas and HVAC areas. If you wish to record photos or video in secured spaces, you must seek specific permission.
NOTE about allowable use of permission forms:
The forms and information on this website are to be used only by members of the SPH or U-M community (faculty, staff, students, alumni, and paid contractors) for photos/video for official use by the school. These forms may NOT be used to seek permission for personal use of photos or video. If you intend to post or use photos / video on your personal social media, websites, publications or any other non-SPH use, you must notify your subject and seek permission separately for those purposes. The SPH forms will not cover personal use.
Storage and transfer of images / video files:
We recommend that members of the SPH community store their photo/video permission forms, along with their digital photos / videos taken for official SPH use, in the Office of Marketing and Communications. Send the permission forms, your contact information, a brief summary of the location and purpose of the photos/video, and the associated images / video files to 1780 SPH-I or firstname.lastname@example.org. Forms MUST be accompanied by the associated images or video files, and MUST include your official umich contact information. We will store images / files for official use on the U Drive.
All files must be provided digitally. Physical media may be used only to transfer files on a case-by-case basis, if we are able to interface with the specific type of media you need. SPH can not retain or store physical media such DVDs, thumb drives, or magnetic video tapes. We can not digitize nor store film, slides, negatives, or transparencies.
If you need graphic design services, please consult with us so we can help you determine the strategic uses of your proposed project and best assist you. Our contact information is at the top of this page.
Logos for SPH and Departments
SPH logos are provided by the Marketing and Communications team, via the University of Michigan central marketing office. Complete information is here.
Social Media @U-M SPH
The Marketing and Communications team manages the content and engagement on our social media platforms, which currently include:
- YouTube channel
- WordPress blogs
Any new SPH-related social media accounts require approval of and collaboration with the MarComm team. New channels are established only in accordance with the strategy and goals of the school and our audiences.
Guidelines for participation: The University of Michigan School of Public Health welcomes your opinions, and encourages open discussion about the information and resources we provide via our social media channels. If we become aware of messages that contain commercial advertising, are off-topic, use offensive or inappropriate language, are intended to insult or defame, infringe someone's rights, or are a violation of law, we will remove them. In the case of violations of law or university policy, we will report violations to appropriate authorities. Thank you for following and engaging respectfully in our social media activities.
Website and Content Management System
The Marketing and Communications team manages the content, design, information architecture, presentation and functionality of the SPH website, sph.umich.edu, and the OU Campus web content management system (collaboration and tech support are provided by ICS).
We are available to consult with you on any SPH-related website upgrade or development project, and are often able to provide direct assistance in these projects for qualified units. We will also train you and your designee(s) in how to use our content management system, so you will be able to build the pages of your website.
Qualified units include: SPH departments and offices, centers and institutes, and official partners that operate as part of the School of Public Health. We also build and maintain bio pages for SPH faculty members, which faculty members can also access and edit.
Inquiries and requests regarding the website, or training in and access to the CMS, may sent to email@example.com.
SPH Logos: For inquiries regarding official SPH logos, please visit our logos page or contact firstname.lastname@example.org.
Business Cards & Letterhead: Available through U-M Printing Services.
- Brand Strategy
- Style Guide
- U-M Logos and Other Downloads
- Usage Policies
U-M Human Resources: Voices of the Staff Guidelines for the Use of Social Media
U-M Health Services: Social Media Policy and Toolkit