Experts Guide for Media

Topic: Risk communication

Brian Zikmund-Fisher Brian Zikmund-Fisher, Ph.D.

Associate Professor of Health Behavior and Health Education
Phone: (734) 936-9179 E-mail: bzikmund@umich.edu
Faculty Profile

  • Conducts applied research in health communication that uses experimental social science methods to identify factors that affect individual and organizational decision making about health and medical issues.
  • Directs the Internet Survey Lab at the UM/VA Center for Bioethics and Social Sciences in Medicine and is affiliated with the UM Risk Science Center and the UM Center for Health Communications Research.
  • Research projects focus on improving communications about health risks, genetic tests, cancer screening, and other health decisions, understanding community perceptions of dioxins and other toxic agents, and on the effects of poor numeracy (people's ability to interpret quantitative information) on health and medical decision making.

Other topics for Brian Zikmund-Fisher

SPH Faculty Experts for Risk communication

Scott RobertsScott Roberts, Ph.D.

Associate Professor in Health Behavior and Health Education
Phone: 734-936-9854 E-mail: jscottr@umich.edu

  • Research focuses on how people respond to genetic testing for risk of adult-onset disorders, such as Alzheimer's disease and cancer.     MORE

Brian Zikmund-FisherBrian Zikmund-Fisher, Ph.D.

Associate Professor in Health Behavior and Health Education
Phone: (734) 936-9179 E-mail: bzikmund@umich.edu

  • Conducts applied research in health communication that uses experimental social science methods to identify factors that affect individual and organizational decision making about health and medical issues.      MORE

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