Case study: Using social marketing to improve public health
Gabrielle Seneres
A health behavior change researcher outlines five practical steps that can help anyone create effective communications for behavior change and improving public health.
Social Media
Movements toward Health and Each Other
Renée Pitter, MPH ’09
An effort to spread health positivity among Black Michigan alums became a huge success. In the face of so many stories about health inequities and trauma in Black communities, a growing group of Black alums is moving their way to connection, awareness, health, and healing.
Changing the Narrative around a Changing Climate
Ashley Bieniek-Tobasco, BS ’11, MPH ’13, DrPH
Do fear-inducing representations of climate change actually motivate people to take action? As the influence of popular media grows, communicators across the sciences have an opportunity and a responsibility to shift climate conversations from messages of doom to narratives of hope.
Organ Donation: Hesitations and Encouragements
Kashvi Gupta
Most Americans support organ donation, but only about half are registered as donors. Empirical data can help us understand our hesitations, but for many of us, becoming a donor is also an emotional decision.